A playful and 100% handmade pop-up story created to celebrate the launch of the new Lacoste L!VE fragrance, and to explore, page after page, the universe, assets and ingredients of this unique new pillar. Creative Agency : Wildvertising http://www.wildvertising.be/ Paper Design : Ink Studio http://inkstudio.be/ Music : Ulysse – Wounds https://soundcloud.com/ulyssemusic/ More about the fragrance : http://www.newperspective.lacostelive.com/en/men
