Funk and football are two forms of urban art. Through them, young people from the favela and the asphalt show their talent and find a means of expression. Therefore, we use it as the visual language of our campaign. A democratic art that we find on the city walls, in the favela, and on the asphalt. And that always spoke so well with funk and football. *2023 Promax Latin America Awards Gold Winner Paramount Team Head de Creative: Mariano Borgognone Creative Manager: Túlio Pires Bragança Art Director: Vinicius Prado Production Coordinator: Joana Garcia Ferreira Production Assistant: Jennifer Oliveira Direct by Fred Ouro Preto Graphics: Brunno Balco Produced by Kondzilla e Adventures Studios
