Romantic Static launched an interactive response to the consumer-driven (RED) campaign, and it received press from numerous sources, including CNN. The mission of BUY (LESS) on an individual level is to provide a means for people to donate directly to charity, to remind them that this is the most efficient way to support a cause, and to inspire less consumption overall. On a policy level, our mission is to raise "causumer" awareness and provoke public discussion -- resulting in explicit transparency standards, the adoption of best practices for all cause-related marketing efforts, and leading to greater causumer confidence and more assured revenue streams for charity.
