Corporate sponsors at Cannes take advantage of the film festival, which is one of the most publicized events of the year.<br/> <br />The showcase has historically had an association with luxury; with diamond necklaces, champagne and high end designer dresses all at center stage.<br/> <br />Some major sponsors include Chopard, car manufacturer Renault and make-up brand L'Oreal.<br/> <br />The non-sponsor brands can get celebrity association by being part of the unofficial gifting lounge, which for many years has been a festival staple.<br/> <br />Stars that visit the lounge can walk away with as much as 30 to 40,000 euros worth of products.<br/> <br />Lounge manager Nathalie Dubois-Sissoko gave just one example of what was on offer - a holiday for two at a high end resort in French Polynesia.<br/> <br />SOUNDBITE: Nathalie Dubois-Sissoko, Cannes film festival gifting lounge manager, saying (English):<br/> <br />"Most of these rooms retail for around 4,000 dollars (USD) a night so it's a very nice gift."<br/> <br />Some critic