The ASUS GTX 770 Direct CU II is a COMPLETELY non-reference GTX 770, which is usual right at launch when a high end GPU is released. Normally the "non-reference" cards we see for a while are just reference cards with a different cooler. In this case ASUS is using beefier components, stronger design, and a beastly cooler to set their GTX 770 apart from the pretenders!<br /><br />Sponsor link: http://corsair.com/vengeancegaming<br /><br />Join our community forum: http://bit.ly/ZkLvE7<br /><br />https://twitter.com/linustech<br />http://www.facebook.com/LinusTech<br /><br />Pricing & availability: http://ncix.com/products/?sku=84874