Banding against the machine: http://www.amazon.com/Brand-Against-Machine-Marketing-Competition/dp/1118103521/ref=sr_1_1?ie=UTF8&qid=1370544673&sr=8-1&keywords=branding+against+the+machine<br /><br />Treat this book as a workbook and make sure you answer all the questions.<br /><br />My email: marlene@marleneaymone.com
