Innovative marketing is the buzzword in filmdom. Makers of Issaq take the trend forward by offering Banarasi style paan to the moviegoers at two theatres to promote the film. <br /><br />For daily dose of entertainment news log on to: http://www.lehren.co <br />Like our Updates: http://www.facebook.com/LehrenEntertainment <br />Follow our tweets: https://twitter.com/lehrentv