Claes Nilsson, president of Volvo Trucks, has figured out the web. He knows that to go viral you can’t just churn out boring, old fashion commercials. <br /><br />So to step up his online marketing, Claes himself participated in this dangerous commercial to promote the strength and robustness of their new Volvo FMX trucks. <br /><br />While standing on the front of a truck hanging from a giant crane over the harbor, Claes explains how powerful the parts they use in their trucks truly are. s
