For More Visit: <br />http://www.marketresearchreports.biz/analysis-details/fruit-and-vegetables-us-october-2013 <br /> <br />Increasing consumer interest in healthy and natural foods should help drive fruit and vegetable sales but a growing local foods movement and the existence of a variety of tastier healthy alternatives present challenges for the stagnant market. <br /> <br />TABLE OF CONTENT <br /> <br />Scope and Themes <br />What you need to know <br />Definition <br />Data sources <br />Sales data <br />Consumer survey data <br />Abbreviations and terms <br />Abbreviations <br />Terms <br /> <br />Executive Summary <br />Market size and forecast <br />Figure 1: Total market sales and fan chart forecast of fruit, at current prices, 2008-18 <br />Figure 2: Total market sales and fan chart forecast of vegetables, at current prices, 2008-18 <br />Supermarkets, Walmart dominate but local channels making strides <br />Figure 3: Where consumers purchase their fruit and vegetables, August 2013 <br />Fruit and vegetable consumption <br />Figure 4: Daily fruit and vegetable consumption, by occasion, August 2013 <br />Consumers interested in convenience at many levels <br />Figure 5: Fruit and vegetable purchasing behavior, August 2013 <br />What we think <br /> <br />Issues and Insights <br />How can this stagnant category jump on the health bandwagon? <br />Insight: Improve consumer perceptions of the segments through innovation <br />How can produce companies adapt to the growing local food movement? <br />Insight: Create products that are reminiscent of local and regional favorites <br />How can fruit and vegetables better compete in the snack category? <br />Insight: Make snack-size products more convenient <br />How can companies help parents motivate kids to eat more produce? <br />Insight: Make fruit and vegetables more fun
