For More Visit: <br />http://www.marketresearchreports.biz/analysis-details/organic-food-and-drink-uk-october-2013 <br /> <br />It is important for organic brands to communicate to shoppers in a more effective way the tangible, concrete benefits their products offer them. Given the vast amount of product information that is already competing for shoppers’ attention, clear, dynamic labels that can be understood at a glance are needed. <br /> <br />TABLE OF CONTENT <br /> <br />Introduction <br />Definition <br />Abbreviations <br /> <br />Executive Summary <br />The market <br />Figure 1: UK retail value sales of organic foods, 2008-18 <br />Figure 2: UK retail value sales of organic foods, by category, 2013 (est) <br />Market factors <br />Organic is a low priority <br />Figure 3: Factors influencing choice when buying food and (non-alcoholic) drink, March 2013 <br />The younger generation are cause for optimism <br />Slowing upward mobility presents a challenge <br />Growth in consumer spending should support growth <br />Companies, brands and innovation <br />No end to the decline in organic food and drink NPD <br />Figure 4: Share of organic products in all food and drink NPD, 2009-13 <br />A steady rise in adspend <br />The consumer <br />Organic continues to enjoy widespread appeal <br />Figure 6: Changes in organic food and drink purchases, August 2013 <br />The appeal of organic varies significantly by segment <br />Figure 7: Types of organic food and drink purchased, August 2013 <br />No one benefit of organic stands out <br />Figure 8: Reasons for buying organic food and drink, August 2013 <br />Consumers are swayed by promotions <br />Figure 9: Attitudes towards organic food and drink, August 2013 <br />Poor price perceptions remain the biggest barrier <br />Figure 10: Non-users’ attitudes towards organic food and drink, August 2013 <br />What we think <br /> <br />Issues in the Market <br />What impact has the horsemeat scandal had on the organic food market? <br />What barriers does the market face in capitalising on the predicted growth in consumer spending? <br />How can brands more effectively communicate the benefits of the organic label? <br />Will a change in EU organic regulation benefit the market? <br /> <br />Trend Application <br />Trend: Prove It <br />Trend: Edutainment <br />Mintel Futures: Access Anything, Anywhere
