For More Visit: <br />http://www.marketresearchreports.biz/analysis-details/toilet-cleaning-uk-october-2013 <br /> <br />The specialist toilet care market has struggled to maintain momentum. However, it is also the case that toilet care has changed considerably – gone are the days when a bit of bleach down the toilet was enough. Through taking more of a cue from consumer wants and needs, brands in toilet cleaning and freshening could break the mould of the current model which offers choice but not originality. <br /> <br />TABLE OF CONTENT <br /> <br />Introduction <br />Definitions <br />Abbreviations <br /> <br />Executive Summary <br />The market <br />Figure 1: Best- and worst-case forecast of UK retail sales of specialist toilet care products*, 2008-18 <br />Liquid/gel toilet cleaners underpin toilet care sales <br />Figure 2: UK retail value sales of specialist toilet care products, by segment, 2013 <br />Market factors <br />Household and population growth projected <br />Companies, brands and innovation <br />Branded products dominate the market <br />Figure 3: Brand value shares in specialist toilet care*, year to July 2013 <br />Toilet cleaners dominate launch activity <br />Above-the-line advertising falling <br />The consumer <br />Three products used by around nine in ten people <br />Figure 4: Usage of products for cleaning the toilet in the home, August 2013 <br />Barriers to using rim blocks and liquid/gel toilet rim products <br />Figure 5: Reasons for not using rim blocks or liquid/gel toilet rims, August 2013 <br />Over half take a routine approach to toilet cleaning <br />Figure 6: Toilet cleaning behaviour, August 2013 <br />Different strengths for bleaches and liquid toilet cleaner/gel <br />Figure 7: Comparison of the effectiveness of bleach and liquid toilet cleaners/gels, by various criteria, July 2013 <br />What we think <br /> <br />Issues in the Market <br />How can brands encourage more frequent toilet cleaning to boost sales? <br />In what ways can companies in the flush treatment sector overcome barriers to wider usage? <br />What lessons can companies learn from people’s toilet cleaning habits? <br />What types of products offer potential for development? <br /> <br />Trend Application <br />Trend: Help Me Help Yourself <br />Trend: Eco and Ego <br />Mintel Futures: Old Gold
