Advertising to Women: 'Shrink It & Pink It' is Deadly<br />The 3 Percent Conference - The Intercontinental Hotel<br />Remember the old saying about not knowing which half of your ad budget is wasted? Well, if you don’t know how to market to women, it’s likely about 85% of your marketing budget is going down the drain. Learn best practices and emerging technologies from experts in green marketing, mom marketing, boomer marketing, and the social good movement.