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Twice as Nice for Uncle Ben's Rice: PIA story

2013-11-08 6 Dailymotion

Since opening the world’s first commercial parboiling rice plant in Houston, Texas, in 1943, we have used innovative technology to reduce the cooking time of our UNCLE BEN'S® rice by half. It now takes 10 minutes to cook, which has reduced the average greenhouse gas emissions (GHG) of preparing this type of rice by 18 percent. For more information on the impact of growing rice, see Our Supply Chain.

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