http://www.jjroadtosuccess.com/business-lead-generation/ Positive mental attitude tends to be the number 1 cause for entrepreneurs to fail, the reason being is because people have the tendency to quit when things get tough.<br /><br />Once we can focus on the facts that when you open up a new business it is going to take a while to start bringing in profits, then we can focus a positive mind set, which is very contagious and will aid in bringing in new customers to your business.<br /><br />Positive mental attitude