Complete report is available @ http://www.rnrmarketresearch.com/otc-market-in-poland-2013-market-report.html . <br />This document demystifies consumer behavior by revealing prevailing attitudes of the Polish buying public with regard to OTC preparations. Readers will learn which products they use most, the criteria by which they choose, how often they purchase and where. Number and examples of Rx-OTC and OTC-Rx switches is presented, together with the future analysis of possible switches in Poland, on the basis on international experience.
