<p>Zihla Salinas, CMO at <a class="link" rel="nofollow" target="_blank" href="http://www.rapp.com/" target="_blank">RAPP</a>, discusses the advertising sector's outlook in 2014 and how companies such as Twitter Inc. (NYSE: TWTR), Facebook Inc. (NASDAQ: FB) and LinkedIn Corp. (NYSE: LNKD) are changing the future of marketing with the rise of online video and data analytics. </p>