The Rubens; a band from NSW comprising of three Margin brothers, Zaac, Sam and Elliott, and childhood friend, Scott Baldwin. <br /> <br />Discover how they are inspired to write music in our latest video from the Jack Daniel's 1907 Nova 969 Red Room. <br /> <br />In 1907 Jack Daniel entrusted his famous distillery to his nephew Lem Motlow. Lem soon introduced a white-labeled lighter version of Jack Daniel's Tennessee whiskey. We proudly continue this tradition with Jack Daniel's 1907, a Jack Daniel's Tennessee Whiskey, matured in the cooler areas of the barrel house and bottled at 74 proof. <br /> <br />Since the whiskey does not work its way as deeply into the barrel wood it has a lighter, slightly sweet taste profile, while retaining the exceptional smoothness you would expect from Jack Daniel's. <br /> <br />Jack Daniel's 1907 is the lighter, sweeter, easy drinking Jack. Enjoy the lighter side of Jack. <br /> <br />These materials are intended for those above the legal drinking age, and should not be forwarded or shared with anyone under such age.