City Car Club approached Motiv to produce a short video which would introduce new and existing clients to their new mobile application. <br /> <br />They wanted it to feature a range of benefits and ease of use. Motiv's Paul created the concept, using a point of view effect to sow the app in use. Utilising City Car Clubs fonts and branding to highlight the relevant actions. <br /> <br />Finally a bespoke sound track was produced by Motiv, giving the film a unique tone and enhancing the visuals perfectly. <br /> <br />City Car Club said "Getting the right mix of creativity and superb project management skills is an elusive thing in this kind of industry, one I thoroughly appreciate in Paul and the team at Motiv. We have a slightly unusual concept that can sometimes take some explaining but Motiv picked this up and communicated it without a huge amount of input or guidance from me – something I value incredibly highly as time is our rarest resource." <br /> <br />We are currently producing a further video for them as well as animated web Banners.
