We’re in a new age of marketing where traditional ads just don’t capture the attention they used to. <br /> <br />Knowing this DHL, attempted a much cheaper marketing ploy that included pranking their competitors. <br /> <br />To pull off the prank, JvMNeckar reports DHL mailed giant packages with their competitors to difficult to find addresses that read ‘DHL IS FASTER.’ <br /> <br />They had the boxes covered in a special temperature sensitive material so the words only appeared once the boxes were already on the delivery trucks.
