<p>Peter Friedman, Chairman & CEO of <a class="link" rel="nofollow" target="_blank" href="http://www.liveworld.com/" target="_blank">LiveWorld</a>, discusses <a class="link" rel="nofollow" target="_blank" href="http://socialmediaweek.org/" target="_blank">Social Media Week</a> 2014 where the company co-sponsored an event with Pfizer Inc. (NYSE: PFE), which highlighted strategies regulated businesses can use to connect personally with customers in order to turn engagement into business results.</p>
