In today's uncertain world, not even the best contract can capture what will change tomorrow. A contract can only convert to business advantage through a value centric relationship. At HCL, a business model driven by our three core values: Employees First, Trust, Transparency and Flexibility and Value Centricity has led to consistent customer delight which points to one thing:<br />Our relationships go beyond the contract. Read carefully between the lines of a contract and you will see room for a relationship. It is this relationship that makes us push the envelope and see beyond the <br />clauses a, b and c. In such a relationship <br />you'll find interactions with trust, transparency and flexibility. <br />Because, you see, a relationship is not<br />just about a first party and a second <br />party signing a deal on pieces of paper. <br />It's about people coming together to <br />create ideas, value and sometimes, <br />even history.<br />Category: Corporate identity<br />Client: HCL Technologies<br />Agency: ITSA Brand Innovations Ltd<br />Production: Flying Pigs<br />Country: India<br />Director: Bharat Sikka<br />Chief Creative Officer: Emmanuel Upputuru<br />Creative Director: Daniel Upputuru<br />Copywriter: Emmanuel Upputuru<br />Art Director: arnab ray<br />Producer: Govind<br />DoP: ADAM KIMMEL<br />Agency Producer: Aurnob Godhino<br />The TV Commercial Ad titled The Spirit of Relationship Beyond the Contract was done by Flying Pigs advertising agency for product: HCL Technologies (brand: Hcl) in India. It was released in the Mar 2014.
