The Racing Post is launching a major new advertising campaign promoting its app that urges people to “stop headless betting”.<br />The campaign, created by Sell! Sell!, kicks off with a humorous TV ad populated by people without heads betting on their phones. <br />Using the endline, “Bet with your head”, the spot encourages people to make a more informed choice with the Racing Post betting app.<br />Category: Entertainment & leisure<br />Client: Racing Post<br />Agency: Sell! Sell! London<br />Creative Director Sell! Sell! <br />Art Director Sell! Sell!<br />Copywriter Sell! Sell!<br />Account Director Sell! Sell!<br />Agency Producer Sell! Sell!<br />Photographer Nick Dowding<br />Director/ Production Co Tom King Gas & Electric <br />Producer Douglas Pye<br />Editor Alex Emslie <br />Post Production Framestore<br />Sound Design Wave<br />Typographer Sell! Sell!<br />DoP Ray Coates<br />MEDIA<br />Media planning/buying OMD MGM<br />The TV Commercial Ad titled Cafe was done by OMD advertising agency for product: Racing Post betting app (brand: Racing Post) in United Kingdom. It was released in the Mar 2014.
