Lenovo - the largest PC manufacturer in the world - is always looking for inspiring stories of young and ambitious people. Talents who decide to change their lives by pursuing their passion. With the campaign line "Make your DO come true" Lenovo shares these courageous stories. Sewa Kroetkov being the ultimate example as former accountant who turned his life upside down, when he decided to quit his job to become a professional skater.<br />With this integrated campaign Lenovo encourages young people to share their passion on the campaign website www.likeordo.nl. The winner will win a complete "DO Package" worth 10.000 euro's containing a complete new outfit, a new yoga PC and 5,000 euros funding to provide the first step in realizing a DO-ers dream. <br />Client: Lenovo Netherlands <br />Agency: Fitzroy Amsterdam <br />Production: Vice Network<br />The TV Commercial Ad titled Make your DO come true was done by Fitzroy Amsterdam advertising agency for product: Lenovo Notebooks (brand: Lenovo) in Netherlands. It was released in the Mar 2014.
