How do you show milk in motion? This was the task set for Method Studios in New York by the Milk Processor Education Program for a series of new spots that the successors to the ‘Got Milk?’ campaign. We find out from Method how the ‘Milk Life Anthem’ TVC was made.<br />Milk reference: In the spot, milk splashes are shown in high speed photography ‘moments’ with little motion blur. In order to establish the right detail, a stills campaign featuring pinup girls in milk dresses by Jaroslav Wieczorkiewiz was referenced.<br /><br />Additional reference came from videos discovered online. “Bizarrely we even managed to find a video of people rolling around at high speed,” says creative director Dan Seddon, “so we have some pretty good reference.” The team gathered milk splashes during a one day Phantom camera shoot, which were also later used in comp to supplement the CG milk simulations.
