VIOLETA by MANGO - Escalator Advertising- Istanbul -TURKEY 2014 <br /> <br />Global Steps provides the technology to utilize escalator steps for advertising and branding. Easily communicate with customers in high populated locations using this high impact medium. <br /> <br />The product is an innovative solution that can be applied to existing steps without the need of replacing existing step structures. <br />Benefits to Advertisers using Escalator Step Advertising <br />• Multi-Impact Impression - Usage of Global Steps Escalator graphics will result in a high impact rate on the medium. Consumers will see as many as 50 steps as they ride escalators for over 30 seconds. <br />• Unrestricted Message Space - Global Steps products can tailor installation of graphic to popular escalator step models providing advertisers with large scale advertising spaces. <br />• High Impact - Influence point of purchase shoppers - escalator step graphics do not compete with traditional media and capture audience attention before entering points of purchase. <br />• Targeted - Escalator are usually located at points of purchase. <br />• Easy to Use - Global Steps products fit easily in existing properties with minimal owner involvement. <br />• Non-Traditional Global Steps products invites nontraditional firms to place adverts in the out-of-home segment
