Back in 2010, Nike teamed up with internationally acclaimed director Alejandro González Iñárritu to create a World Cup ad called "Write the Future" that demolished any limitations you might've expected in the world of TV commercials. It played for a colossal three minutes while encapsulating a level of scope normally reserved for feature film productions. I can safely say that "Write the Future" is one of the greatest ads I've ever seen.<br /><br />But what's more, this confident, kinetic spot began somewhat of a tradition for Nike, a tradition that's lead us to today's release of their newest World Cup ad called "Winner Stays" featuring Ronaldo, Rooney, Neymar and...The Hulk.<br />It's another playful, ambitious, instantly viral ad that easily stands alongside ones that came before it, and which proves Nike is as good at advertising as it is at making shoes.
