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P2 : Financial analysis fundamentals - M23 : Measuring performance

2014-05-13 1 Dailymotion

More informations on : http://www.actiononline.fr/parcours/les-bases-de-lanalyse-financiere/ <br /> <br />Learning goals: <br />1- Understand the foundations of performance through the business physical and financial indicators. <br />2- Understand economic and financial profitability ratios. <br />3- Understand how leverage works: its advantages, risks and limitations. <br /> <br />Chapters <br />- Measuring activity and productivity <br />- Profitability <br />- Leverage Effect <br />- Quiz - Measuring performance <br />- Case study "Leverage" <br /> <br />A word from the author <br />"Today performance is used to measure the efficiency of all the managers. <br />But what is the best performing company: the one with the highest profit margins, the one which has the fastest growing of market share, or the one which generates the highest cash flow ? <br />In order to answer this question, you must first define the most appropriate indicators for each type of performance, and then be able to analyze them."

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