Marcopolis.net Video Interview with Mariana Medeiros, Director-Partner at OQVestir, also available here http://marcopolis.net/oqvestir-overview-of-the-online-fashion-apparel-sector-in-brazil-3103.htm <br /> <br />"In the beginning when websites sold electronics they organized things in a very logical, practical way according to, I think, a man’s way of thinking. We know that women sometimes just want to look around. You go to the shops just to look and see what is trendy, just for fun. We developed a new method of navigation based on our experience and how we would like to see the pants categorized and distributed. We created a different way to organize and show the products and I think this was the most unique thing we did", says Mariana Medeiros from OQVestir. <br /> <br />To read the full transcript of the MarcoPolis interview with Mariana Medeiros, Director-Partner at OQVestir, visit Marcopolis.net http://marcopolis.net/oqvestir-brazilian-e-commerce-in-the-fashion-and-luxury-segments.htm
