Apple’s annual developers’ conference in San Francisco may surprise and disappoint some for its lack of new devices the company had promised this year.<br /><br />Instead the focus has been on software, and on integrating its services and those of outside partners.<br /><br />Apple unveiled its iOS 8 operating system for iPhone and iPad, calling it its biggest release “since the launch of the App store”.<br /><br />It also announced the latest operating system for MACs. “Yosemite” is designed to allow different Apple devices to communicate with each other – for instance allowing users to pick up on their MACs text they’d begun on their iPhones – in an age where people increasingly use multiple platforms. <br /><br />Mobile apps were unveiled that pool home and health data. Rival Samsung recently announced its own mobile health-data product.<br /><br />iCloud Drive, an improved internet storage app, is said to mimic the likes of Dropbox which Apple reportedly once wanted to buy.<br /><br />Analysts say the software upgrades may be an attempt to keep customers and industry-watchers happy while they wait for the “next big thing”.
