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Sponsor pressure on FIFA over Qatar Cup

2014-06-09 72 Dailymotion

Just days before kick-off at the World Cup in Brazil - and transport troubles in Sao Paulo.<br/> <br />Metro workers in the city, which is hosting the opening game, say they'll keep on striking, despite a court ruling.<br/> <br />Brazil's been rocked by protests ahead of the tournament.<br/> <br />But that's not FIFA's biggest problem at the moment.<br/> <br />Soccer's governing body is under increasing pressure over corruption allegations relating to the decision to award the 2022 tournament to Qatar.<br/> <br />Oil company BP and the maker of Budweiser beer the latest World Cup sponsors to press FIFA to deal thoroughly with the bribery allegations.<br/> <br />The calls followed similar statements by 4 of the 6 main sponsors - Adidas, Visa, Sony and Coca-Cola.<br/> <br />Signs of unease from FIFA's corporate paymasters might make them sit up and listen.<br/> <br />David Haigh is CEO of Brand Finance.<br/> <br />SOUNDBITE: David Haigh, CEO, Brand Finance, saying (English):<br/> <br />"The attitude towards corporate governance has chan

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