Masterpiece of Ambiguity <br /> <br />I read the product data sheet <br /> with questions in my mind <br />and hoped amongst the ‘marketing’ <br /> some answers to find. <br /> <br />Alas, the answers were not there <br /> for it was evident <br />that giving useful information <br /> was not the intent. <br /> <br />It would be like saying <br /> the rubber ball is round <br />but the ball’s diameter <br /> is nowhere to be found. <br /> <br />This sort of ambiguity <br /> is quite a subtle art <br />looking ‘good’ while having <br /> nothing to impart. <br /> <br />It takes a special skill <br /> saying ‘nothing’ well <br />so a casual reader <br /> cannot even tell. <br /> <br />The reason is the preservation <br /> of some secrecy <br />leaving the competitors <br /> with nothing much to see. <br /> <br />Opposing vendors look <br /> quite closely at each word <br />trying to read a message <br /> intentionally blurred. <br /> <br />If the data sheet is good <br />‘features’ stand alone <br />and the ‘how’ of all of it <br /> remains quite unknown. <br /> <br />Lurking in-between the lines <br /> that which is unsaid, <br />is often more important <br /> than what can be read.<br /><br />Fred Schraff<br /><br />http://www.poemhunter.com/poem/masterpiece-of-ambiguity/
