Challenge: Gamification of Supermarkets<br />Gamification Co - Concourse Exhibition Center<br />ON-DEMAND ONLY<br />Loyalty programs were the first commercial manifestation of gamification, dating back to the 1930's when S&H Green Stamps were created. As gamification has grown at a rapid rate, with many new innovations in the space appearing all the time, the traditional loyalty program has not adapted to keep its users fully engaged. Join Roger as he explains why loyalty programs have been slow to adopt the latest thinking in gamification and what loyalty program managers & marketers can do to start the transformation.<br /><br />Roger Sniezek<br />GM of flybuys, Loyalty and CRM, flybuys
