Viktor&Rolf's Autumn/Winter 2014 Haute Couture collection is executed entirely in red carpet - and shown on a red carpet - creating a transformation from carpet to couture. The designs allude to the spontaneous gesture of primitive clothing construction -- asymmetric, wrapped, knotted -- while blending into classic couture references. Animal skin motifs -- leopard, zebra, and giraffe -- are executed in shaved and laboriously hand-appliquéd carpet, which takes up to 300 hours per look to complete. The collection forms a surreal reference to fur as camouflage; as an ancient indigenous clothing material, as well as to animal print as the archetypal epitome of glamour.<br /> <br />This couture season marks the continuation of the collaboration with Atelier Swarovski, with the introduction of a special preview - a red velvet flocked bracelet - crafted specifically for this couture collection. "We are excited to continue our collaboration with Swarovski" say Viktor and Rolf, "no red carpet is complete without the matching jewels". <br /> <br />Accompanied by the rhythmic sound of Steve Reich's Clapping Music, the space transforms into the scene of a red carpet défilé made possible by the contribution of Dutch carpet manufacturer, Desso. Of the collaboration Viktor Horsting and Rolf Snoeren said: "This is something that has never been done before, we are excited to have found a fantastic partner to make our red carpet dressing vision come true".
