Archie Comic book fans are battling mixed emotions as their beloved Archie is killed.<br/> <br />In the series of his adventures after high school and college, the comic character will die while saving the life of his gay friend Kevin Keller, who was introduced in 2010.<br/> <br />The company's CEO Jon Goldwater is full of optimism as the issue is set to go on sale July 16.<br/> <br />SOUNDBITE: Jon Goldwater, Archie Comics CEO, saying (English):<br/> <br />"It's really not sad, actually it's inspirational. Because Archie does what you would want Archie to do. He takes the bullet for his friend, and he would do that for anybody. Not just for his friends, he would do it for his family, he would do it for his teachers, for his community. Frankly I think he would do it for a stranger."<br/> <br />"Life with Archie #36" will detail his final moments, while the following issue will show how his friends are coping without him a year after his death.<br/> <br />Even though the storyline has been in the works for a couple
