Toy-based films are big box office business. Hasbro's latest 'Transformers' movie 'Age of Extinction' has made nearly 1 billion US dollars worldwide and 'The LEGO Movie' has made close to 500 million dollars.<br/> <br />Now, toy giant Mattel are joining the race with a movie adaptation of their popular brand, Max Steel. Bill O'Dowd is the CEO of Dolphin Entertainment who is producing the film alongside the toy maker.<br/> <br />SOUNDBITE Dolphin Entertainment CEO, Bill O'Dowd, saying (English):<br/> <br />"We think that if we get that right first properly with Max Steel then we can hopefully have success in features."<br/> <br />SOUNDBITE Dolphin Entertainment CEO, Bill O'Dowd, saying (English):<br/> <br />"Max McGrath is not a superhero unless he has Steel with him, right, the alien that can help him control his own energy. So it gave us a natural entrée to insert humour in to the story. So this is the first, we hope, superhero movie that's really a buddy action comedy."<br/> <br />SOUNDBITE Dolphin Entertainmen
