The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it.<br /><br />By getting freezing water dumped on their heads, Beth and Zoe were part of a trend that saw 1.2 million other videos posted to Facebook and coincided with $41.8 million in donations to the ALS Association from July 29 to August 21.<br /><br />Read more at: http://3bl.me/7r6csz
