The numbers just keep growing as the Ice Bucket Challenge goes global and raises millions for Motor Neurone Disease. It has also become a demonstration of the power of social media at making money.<br /><br />In the USA it has raised nearly 61 million euros, and in the UK more than 2.5 million, and the craze shows no signs of slowing down.<br /><br />Some have carped it is a waste of water, while Palestinians have launched their own “rubble bucket” challenge to highlight the plight of Gaza.<br /><br />It has also proved a windfall for retailers, with ice cube sales in the UK up 20%. Some stores are making big donations of their own.
