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Samsung goes virtual, stays big in Apple fight

2014-09-03 17 Dailymotion

Samsung executives spread out from Berlin to New York with one message: they are not laying down and letting Apple roll over them.<br/> <br />The company behind the first phablet: one part big-screen phone, one part small tablet is hoping to regain its lead in that category with the Galaxy Note 4.<br/> <br />The company's global marketing executive DJ Lee took the stage in Berlin.<br/> <br />SOUNDBITE: PRESIDENT AND HEAD OF GLOBAL SALES AND MARKETING OFFICE, MOBILE COMMUNICATIONS BUSINESS, DJ LEE, (ENGLISH) SAYING:<br/> <br />"The Galaxy Note 4 will continue to set industry standards for how a smartphone should help our lives become more enriched, more enjoyable and more efficient."<br/> <br />To differentiate it in a crowded field of lower priced and higher priced competition, Samsung also launched a virtual sidekick to the phablet, teaming up with Facebook's Oculus to launch Gear VR. The virtual reality headset will put high-definition video watching and gaming literally in the face of consumers. That's som

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