In the shadow of the Bacardi North America regional office in Coral Gables, Florida, there is a rare – and welcome – colony of bats. That’s notable because deeply rooted in the history of Bacardi, is the story of how a long-ago bat colony in Cuba inspired the iconic emblem for BACARDÍ® rum. Today, the distinctive bat device logo is one of the most recognizable trademarks in the world.<br /><br />“More than 150 years ago, bats were living in the rafters of our first distillery in Santiago de Cuba,” explains Eddie Cutillas, Director of Community Relations for Bacardi in the United States, and a sixth generation Bacardí family member. “They were believed to bring good fortune and symbolize family unity – and so our BACARDÍ bat emblem was born in 1862.”<br /><br />Read More: http://3blmedia.com/News/Bats-Come-Home-Roost-Near-Bacardi-Office-South-Florida<br /><br />© 2014 | 3BL Media/Bacardi Limited | All Rights Reserved
