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Apple unveils the Watch, calling it the company's "next chapter"

2014-09-09 52 Dailymotion

ROUGH CUT (NO REPORTER NARRATION)<br/> <br />STORY: Apple Inc unveiled its long-anticipated smartwatch on Tuesday (September 9), venturing into its first new market in several years with a wearable device tethered to the iPhone that will combine health and fitness tracking with communications.<br/> <br />It's the first new product to be developed and introduced under Chief Executive Officer Tim Cook's reign, the next chapter in Apple's history.<br/> <br />The key feature of the Apple Watch may be the dial at the side of the watch that the company calls a "digital crown" and which lets users navigate.<br/> <br />"When you turn the digital crown, it zooms in and out. When you have a list, you can scroll through the list," said Cook during a demonstration of the watch at a gala event, which also marked Apple's long-awaited entry into mobile payments and the unveiling of a larger iPhone.<br/> <br />Apple has hired renowned industrial designer Marc Newson to work with Jonathan Ive in its design team. Newson, who ha

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