Surprise Me!

Tom Ford live-streams runway show for the first time

2014-09-16 1 Dailymotion

American designer Tom Ford's 2015 spring/summer collection was the final act on Monday (September 15) at London Fashion Week.<br/> <br />The designer, who live-streamed his show for the first time, ended the day with a dazzling array of skintight outfits including sequinned tops, dresses with mesh cut-out detailing and fringed leather jackets and skirts.<br/> <br />The live-streaming of Ford's catwalk show is a bold move for the designer who has in the past shown reluctance to embrace the digital trend which has helped make high-end fashion more accessible for shoppers.<br/> <br />Ford presentations were once limited to a select number of guests with mobile phones and social media virtually banned from revealing the new range.<br/> <br />But the global expansion of the Ford brand, which now has an international presence with 100 stores, has also led to the designer tapping into the digital world.<br/> <br />Everyone with access to the internet was able to follow the Tom Ford show in London as it happened.

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