Only recently, Gmail changed their webmail format to a ‘Tabbed Inbox’. This put many marketers are at risk of having their email campaigns being totally ignored. <br /> <br />There are a few simple steps to adapt to how Gmail delivers mail. These steps may actually increase your response rates and get you delivered to the right inbox. <br /> <br />If you don't make changes to your email marketing style, you run the risk of having your response rate drop significantly.