Bill O'Reilly dedicated part of his interview Sunday to two of his favorite pastimes: touting his own popularity and ridiculing MSNBC. <br /> <br />The typically brash Fox News pundit, who has a well-known obsession with his own ratings supremacy, told Howard Kurtz that he's welcomed as a guest by talk show hosts like David Letterman largely because he's such a draw. <br /> <br />"I bring ratings to those shows," he told Kurtz. "So when I go on Letterman or I go on the morning shows, their ratings go up. That's why they have me on." <br /> <br />And when it came to the ratings-challenged MSNBC, which just suffered another historically poor quarter, O'Reilly couldn't resist twisting the knife. Why, he wondered, doesn't someone just put the liberal-leaning cable news channel out of its misery? <br /> <br />"MSNBC's ratings cannot really get much lower...No one's watching them during the day, and very, very few at night," O'Reilly said. "It's not a news organization, alright? It's a cable channel that promotes left-wing causes. Not a news organization. What I am amazed at is that NBC just doesn't pull the plug. I mean, once you fall behind CNN — which they have, CNN is now beating them — where is there to go on this thing?"
