Cascades of brightly coloured lights. <br />Festoon the aisles of shopping malls. <br />Perhaps a foretaste of delights <br /> that kids expect when Santa call. <br /> <br />Small children with wide open eyes <br /> are hypnotised by this display <br />Each aisle reveals a fresh surprise <br />They cannot tear their eyes away. <br /> <br />The harassed mothers can’t persuade <br />their wide eyed children they must go <br /> For daddy’s dinner must be made <br /> the children just don’t want to know. <br /> <br />An advertising strategy <br /> which works with great efficiency. <br />It brings the punters thronging in. <br /> They come to look but soon begin. <br /> <br />To purchase with their credit card. <br />The crafty tactic works again <br />The merchants reap a rich reward. <br />Debt ridden punters bear the pain. <br /> <br />They’ve only just cleared last year’s debt <br />Yet foolishly they overspend. <br />It’s strange how quickly they forget <br /> the real cost of their plastic friend. <br /> <br />19-Nov-07<br /><br />ivor or ivor.e hogg<br /><br />http://www.poemhunter.com/poem/suckers-2/
