http://socialcashsecrets.com <br /> <br />4 Simple ways to improve your Facebook ad’s CTR <br /> <br />If your current Facebook ad isn't performing as well as <br />you'd like, then here are 4 CTR boosting techniques that <br />may help! <br /> <br />1. Be as targeted as possible <br /> <br />The great thing about Facebook advertising is that it <br />allows you to target specific age groups, locations, <br />education levels, sexes, etc. <br /> <br />So you don't have to waste money putting your ad in <br />front of people who are never really going to click <br />on it. <br /> <br />To give you an example, instead of creating an ad <br />for a dating site and targeting men aged between 21 <br />and 33, for instance, you could instead produce 13 <br />versions of the same ad and target each individual <br />age, and see which age(s) are the most profitable. <br /> <br />2. Avoid banner blindness <br /> <br />Banner blindness is when Facebook users stop noticing <br />your ad, basically because the same demographic has <br />seen it so many times it no longer has the impact it <br />had when it first appeared. <br /> <br />To avoid this, consider swapping out the image with <br />a fresh one, use a border around the ad to help it <br />stand out more, or rewrite the headline. <br /> <br />3. Use pretty people! <br /> <br />Yep, I know. It's shallow, right? But then so are <br />a lot of your customers! In fact, I've found that <br />ads with images of attractive people nearly always <br />outperform those without. <br /> <br />Basically, "pretty" people are more eye-catching, <br />and as a result, the large majority of Facebook <br />users are more likely to click on these ads. <br /> <br />4. Ask Facebook <br /> <br />A lot of Facebook advertisers create ads that <br />don't stand a chance of converting, because they <br />fail to ask Facebook what works. <br /> <br />Facebook want to help its advertisers as much as <br />possible, because if your ads are making money, <br />they're making money. <br /> <br />So if you're not sure about anything, take a look <br />at the 'help' links which are on the right hand <br />side of the page when you're creating the ad itself. <br /> <br />You can get help with choosing your objective, <br />selecting images, editing ads, choosing your audience, <br />creating your campaign, bidding and pricing. <br /> <br />Hope this helps <br /> <br />All the best <br />-Jon <br /> <br /> <br />Facebook, <br />Targeted, <br />Campaign, <br />Advertisers, <br />Make Money <br />making money, <br />money, <br />make, <br />making <br /> <br />http://www.dailymotion.com/video/x29sj0x_
