Celebrating the launch of Nike Women’s collection with Pedro Lourenço, NOWNESS commissioned and premiered an otherworldly short in the Atlas Mountains. Directed by Abteen Bagheri to a score by Jessy Lanza and starring the hyper-physical French dancer Hajiba Fahmy, the gravity-defying film is choreographed by Aaron Sillis in collaboration with Nike master trainer Joslyn Thompson Rule, and is inspired by core body movements in a collision of couture and technical training apparel. <br /><br />Watch the film with interactive credits and additional behind-the-scenes footage and images on NOWNESS: http://bit.ly/ZMLxva<br /><br />MUSIC: Download "As If" by Jessy Lanza from iTunes: http://geni.us/3joc<br /><br />"Nike Women x Pedro Lourenço" launches November 13, 2014 in NikeLab in NYC, London, Paris, Milan, Hong Kong, Shanghai and Rio, and on www.Nike.com/NikeLab in North America, Western Europe, Japan and China.<br /><br />___<br /><br />Subscribe to NOWNESS here: http://bit.ly/youtube-nowness<br /><br />Like NOWNESS on Facebook: http://bit.ly/facebook-nowness <br />Follow NOWNESS on Twitter: http://bit.ly/twitter-nowness<br />Daily exclusives for the culturally curious: http://bit.ly/nowness-com <br />Behind the scenes on Instagram: http://bit.ly/instagram-nowness <br />Curated stories on Tumblr: http://bit.ly/tumblr-nowness<br />Inspiration on Pinterest: http://bit.ly/pinterest-nowness <br />Staff Picks on Vimeo: http://bit.ly/vimeo-nowness<br />Follow NOWNESS on Google+: http://bit.ly/google-nowness
