We all know how the versatile Aamir does things. Now his latest stint is to not promote his upcoming film PK on any television show. <br />So Mr. Perfectionist is asking “Aati kya theatre par?” Yikes! The Dhoom 3 actor is already in the spot eye for not attending any of the award shows, and this time he has had a temporary memory loss on the theory “If you have to beat the system you have to be part of the system.” <br /> <br />Aamir believes his PK is not a Khaakey type movie that needs to be digested. He feels his brand is publicity enough. This in itself is gonna give him a lot of publicity in the process. <br /> <br />Now anyone looking out for Aamir in any of the television reality shows is gonna look for bytes for PK thus involuntarily giving the movie publicity. What an Idea Sirji!