In the league to strengthen its presence in international markets, Hero MotoCorp has signed the Maestro of Golf, Mr. Tiger Woods, as its new brand ambassador. <br />Reportedly, the paper was inked by Woods for no lesser than Rs 250 crores over a period of four years. <br />As per the information provided, company has said the Golfer is closely associated to the qualities followed by Hero. <br />Hence, it can be said Tiger Woods from USA is well known throughout the Europe, and that’s where the India based bike maker wants to cash down the benefits. <br />Looking at grass-root level, there aren’t clear shades of the bike-maker utilizing the Woods in promotional campaign very effectively. Apparently, it will be interesting to see how the ad makers would associate the golfer with the bike-maker - originated from cricket loving country - to the whole of Europe. <br />Had any idea? Feel free to pen it down in the comments section below…
