ROUGH CUT (NO REPORTER NARRATION)<br/> <br />National Football League owners on Wednesday unanimously endorsed what they called a tougher personal conduct policy following a spate of domestic violence cases involving players that harmed the league's reputation.<br/> <br />Commissioner Roger Goodell, who came under fire for mishandling punishment particularly in the Ray Rice case, will no longer make initial disciplinary rulings for off-field misdeeds. That job will fall to a new, to-be-named league officer with a criminal justice background. But Goodell retains a key part of his power, by hearing any appeals of disciplinary decisions made under the policy.<br/> <br />Other changes include a "more extensive" list of prohibited conduct and NFL-funded counseling and services for victims, families and violators, Goodell said.<br/> <br />America's most popular sports league has struggled with a personal conduct policy widely seen as too lenient on NFL personnel accused of crimes including violence against wome
