Invites or Word of Mouth? Viral Marketing Best Practices<br />L2 - NYU Stern<br />Scott Galloway, Sinan Aral, and Michael Lazerow discuss the state of social media influence and marketing in Module 1 of the L2 Social CRM Clinic.<br /><br />Classroom Moment: How Brands are Built<br />SCOTT GALLOWAY<br />Founder, L2<br /><br />Social Contagion<br />SINAN ARAL<br />Assistant Professor, NYU School of Business; Affiliated Faculty, MIT<br /><br />The 7 Attributes of Customer Centric Firms<br />MICHAEL LAZEROW<br />Chief Marketing Officer, Salesforce Marketing Cloud
